Jeans. We love them. And we’re really passionate about every little detail when it comes to making them. Which is why these are our best ever jeans. Hands down. But what makes them so great? From the very first design sketches, to sourcing the best quality denim, we've been on a mission to make the best jeans, for you. They’re packed with character. Built to shape to your lifestyle. Super strong and premium quality. And we even add those extra special touches that only you can see. Made in tough, hard-wearing, premium quality denim, these straight jeans are able to wear through everything you're getting up to. The fit is easier in the thigh, which means they're comfortable yet contemporary. We've given them a wash before they get to you, so not only do you get a great faded look, but they're authentic and worn-in — making them completely unique.