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World Book Day 2021

For big (and little) imaginations

superhero and princess image

Today, I’m going to be…

Shop our fantastic range of
superhero and princess costumes.

Shop superheros & princesses

Costumes for all the family

Clothes with character

What is World Book Day?

World Book Day believes in changing lives through a love of books and reading.

Swap your £1 book token for one of 12 brilliant World Book Day books in selected Sainsbury’s stores whilst doing your essential shopping. Or, use it to get £1 off another book.

Visit World Book Day website
DIY fancy dress

Let’s get creative

Feeling crafty? Pick up everything you need to make your World Book Day costumes at home.

Create your own outfit
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Your chance to win

Win the ultimate Family 2 night break at
Warwick Castle and breakfast with Zog.

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We’ve got your little one covered for World Book Day with our amazing range of World Book Day costumes. Shop the collection to find their favourite fictional character and make sure they’re dressed to impress, so they can bring the magic of their most-loved stories to life. From legendary Roald Dahl characters to J.K Rowling’s wonderful witches and wizards, there’s tonnes of choice in the World Book Day range. But the fun doesn’t stop there, don’t forget to check out the rest of our kids’ fancy dress range too. From gorgeous Disney princesses to word saving superheroes, our magical range of costumes and accessories are here to let their young imaginations run wild. You can even get the whole family involved with our range of adult’s fancy dress costumes and toddler and baby fancy dress costumes. From Mary Poppins to Beatrix Potter’s famous selection of adorable woodland creatures, we’ve got plenty of options, so you can all join in on the fun this World Book Day.

Kids would love it if they could dress up as their favourite characters every day, but with our fantastic range of character clothing they can include their much-loved fictional characters into their everyday wardrobe. With styles featuring Julia Donaldson’s range of loveable characters and many more famous favourites, there are plenty of options that will make getting dressed for the day even more fun. Finish off their outfit with our selection of kids’ jewellery and watches, where we’ve got a great selection of styles that are perfect for pairing up with any outfit.

We know the kids can be picky when it comes to choosing their favourite character, so if you’re stuck for world book day ideas, we’ve collated a brilliant selection of clothing and accessories to help you create your own World Book Day costumes. From face-painting kits to clothing, we’ve combined a range of styles to help inspire those of you who are feeling crafty and create a truly unique costume.