Denim, elevated. Your complete style edit

Denim goes beyond jeans. It’s the foundation for effortless dressing – from classic jackets to structured dresses, everyday staples to statement silhouettes. Explore our fits, embrace your favourite shapes, and style your denim, your way.

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Denim, elevated. Your complete style edit.

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Dresses

From shirt dresses to women’s denim jumpsuits, these are the pieces that make getting dressed simple. Easy to wear, easy to style, and ready for every day.

Jackets

Denim jackets and waistcoats are the key pieces that pull an outfit together. Wear them with dresses, style with jeans or layer through the seasons - always easy, always timeless.

Shirts & tops

Denim co-ords, shirts and blouses that fit straight into your wardrobe. Pair with jeans for a clean double-denim look or mix with simple staples pieces you’ll reach for again and again.

Skirts

A shape that works well all year round from mini to midi, our timeless denim skirts are easy to dress up or down and slot into your wardrobe without fuss.

Jeans

Women’s, men’s and kids’ styles, designed for every shape and every day. From straight and skinny to wide-leg and barrel find jeans that work your way.

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Women's denim trends

Elevated classics and new season statement shapes - denim is your wardrobe’s ultimate canvas. Sculpted barrel’s, Ultra-Wide silhouettes and the timeless Straight - each fit designed to complement your style. Expect comfort too, with maternity denim that blends stretch and support with modern design, offering the perfect fit through pregnancy. Explore washes from blue to black, play with print details, and find your shape with our denim fit guide.

Men's denim

Kids' denim

Branded denim

Denim spotlight

Find your perfect shade of denim

Style & care tips

How do I care for my denim to keep it looking great?

Denim is designed to age beautifully - so the less you wash, the better. To preserve colour and shape, air your jeans between wears or use a fabric freshener. When it’s time to wash, turn them inside out, fasten any closures, and stick to a gentle cycle with similar colours.
Avoid rubbing isolated stains - denim dye sits on the surface of the yarn, so spot clean gently with a damp cloth and mild soap. For dark or black denim, skip the machine altogether where possible to help maintain the depth of colour.

How can I style denim beyond just wearing jeans?

Denim goes far beyond the basics. Try a tonal head-to-toe look with mixed washes for a directional feel or layer a cinched denim shirt under a blazer for a smart twist on texture. Wide leg denim trousers elevate tailoring when teamed with a crisp white shirt and loafers, while a denim co-ord or jumpsuit will make a bold statement with minimal effort. For evenings, black or coated denim work - just add heels and accessories. Try to think beyond casual - denim is your go-to for modern, versatile dressing.

How do I choose the right jeans fit and measure myself correctly?

How to measure

Waist
Measure around the natural waist with tape measure taut.

Hips
Measure around the fullest part of hip, usually 20cm down from waist.

Inside leg
Measure from the crotch to bottom of ankle bone.

Height
With bare feet together measure from the top of the head to the floor.

Petites
Petite follows the same bust/waist/hip measurements as per the size guide above. However, the differences to the standard women's measurements are as follows.