Denim, elevated. Your complete style edit

Denim is designed to age beautifully - so the less you wash, the better. To preserve colour and shape, air your jeans between wears or use a fabric freshener. When it’s time to wash, turn them inside out, fasten any closures, and stick to a gentle cycle with similar colours.
Avoid rubbing isolated stains - denim dye sits on the surface of the yarn, so spot clean gently with a damp cloth and mild soap. For dark or black denim, skip the machine altogether where possible to help maintain the depth of colour.

Denim goes far beyond the basics. Try a tonal head-to-toe look with mixed washes for a directional feel or layer a cinched denim shirt under a blazer for a smart twist on texture. Wide leg denim trousers elevate tailoring when teamed with a crisp white shirt and loafers, while a denim co-ord or jumpsuit will make a bold statement with minimal effort. For evenings, black or coated denim work  - just add heels and accessories. Try to think beyond casual -  denim is your go-to for modern, versatile dressing.

How to measure

Waist
Measure around the natural waist with tape measure taut.

Hips
Measure around the fullest part of hip, usually 20cm down from waist.

Inside leg
Measure from the crotch to bottom of ankle bone.

Height
With bare feet together measure from the top of the head to the floor.

Petites
Petite follows the same bust/waist/hip measurements as per the size guide above. However, the differences to the standard women's measurements are as follows.