The denim shop
Denim goes beyond jeans. It’s the foundation for effortless dressing – from classic jackets to structured dresses, everyday staples to statement silhouettes. Explore our fits, embrace your favourite shapes, and style your denim, your way.
Shop by category
Discover our denim fits
Find your perfect fit of jeans
Baggy jeans - Relaxed and oversized, this off-duty fit channels 90s street style and remains a key wardrobe staple.
Wide leg jeans - Flowing and easy to wear, wide legs bring a modern feel while nodding to effortless, elevated dressing trends.
Straight leg jeans - A timeless silhouette inspired by classic denim—clean, versatile and a go-to for everyday styling.
Flare jeans - Inspired by 70s and Y2K style, fitted through the hip with a flare at the hem for a flattering, throwback shape.
Barrel leg jeans - A more directional fit with a curved leg—one of the season’s standout silhouettes for a fresh update.
Skinny jeans - Sleek and streamlined, this iconic fit is making a comeback—perfect for balancing relaxed layers.
Tu styled on you
Looking for inspiration? Or wanting to share your look with us? We love to see how you style Tu. Share on Instagram using @tuclothing or #TuandMe for your chance to feature below.
How to style denim
Find the perfect denim piece, whatever the occasion, wherever you're going.
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Everyday
For the every day look, think relaxed and barrel fit denim, paired down with trainers or loafers. Cotton t-shirts comeplete the every day look.
Work
For a work-ready look, think darker denim, or neutral, straight leg fits and smart midi skirts. Pair with crisp shirts or knitwear, and finish with loafers or boots.
Denim ways to wear
Style your denim your way. From pairing jeans with a basic tee to dressing up with a classic shirt or a nice top, discover endless outfit ideas.
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What are the denim trends we need to know
This season’s denim is all about shape and attitude. Relaxed, baggy jeans are here to stay, while barrel legs and low-rise flares bring a modern twist. Lean into 90s and Y2K-inspired fits—think cropped cuts, distressed finishes and ‘jeans and a nice top’ dressing—alongside denim skirts and cinched styles. And for a comeback moment? Skinny jeans are back on the radar.
Find your perfect shade of denim
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Denim for kids and men
Denim that works for every day. Shop men’s and kids’ styles designed for easy wear, timeless looks, and all-day comfort.
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Style & care tips
How do I care for my denim to keep it looking great?
Denim is designed to age beautifully - so the less you wash, the better. To preserve colour and shape, air your jeans between wears or use a fabric freshener. When it’s time to wash, turn them inside out, fasten any closures, and stick to a gentle cycle with similar colours.
Avoid rubbing isolated stains - denim dye sits on the surface of the yarn, so spot clean gently with a damp cloth and mild soap. For dark or black denim, skip the machine altogether where possible to help maintain the depth of colour.
How can I style denim beyond just wearing jeans?
Denim goes far beyond the basics. Try a tonal head-to-toe look with mixed washes for a directional feel or layer a cinched denim shirt under a blazer for a smart twist on texture. Wide leg denim trousers elevate tailoring when teamed with a crisp white shirt and loafers, while a denim co-ord or jumpsuit will make a bold statement with minimal effort. For evenings, black or coated denim work - just add heels and accessories. Try to think beyond casual - denim is your go-to for modern, versatile dressing.
How do I choose the right jeans fit and measure myself correctly?
How to measure
Waist
Measure around the natural waist with tape measure taut.
Hips
Measure around the fullest part of hip, usually 20cm down from waist.
Inside leg
Measure from the crotch to bottom of ankle bone.
Height
With bare feet together measure from the top of the head to the floor.
Petites
Petite follows the same bust/waist/hip measurements as per the size guide above. However, the differences to the standard women's measurements are as follows.
