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Product reviews

Tu product reviews

We partner with leading software provider Bazaarvoice to collect, moderate, and display genuine customer reviews. The Bazaarvoice Trust Mark on our website shows our commitment to honest feedback. Bazaarvoice uses both automated tools and human moderators to verify that each review comes from real customers. Their technology detects fake or incentivized reviews, and we only remove reviews if they violate clear moderation guidelines. Our review process complies with the Digital Markets, Competition and Consumers Act 2024 regarding fake reviews.

We partner with leading software provider Bazaarvoice to collect, moderate, and display genuine customer reviews. The Bazaarvoice Trust Mark on our website shows our commitment to honest feedback.
Bazaarvoice uses both automated tools and human moderators to verify that each review comes from real customers. Their technology detects fake or incentivized reviews, and we only remove reviews if they violate clear moderation guidelines.
Our review process complies with the Digital Markets, Competition and Consumers Act 2024 regarding fake reviews.

    How do we collect reviews

    We contact eligible customers post-purchase via email, asking them to submit reviews on products they’ve bought. Customers are incentivised to complete the review via the method by being entered into a prize draw to win a £50 Gift Card. The reward is aimed to encourage customers to leave a review with their honest opinion and feedback, and not to influence the content of the review itself.

    Email

    We contact eligible customers post-purchase via email, asking them to submit reviews on products they’ve bought. Customers are incentivised to complete the review via the method by being entered into a prize draw to win a £50 Gift Card. The reward is aimed to encourage customers to leave a review with their honest opinion and feedback, and not to influence the content of the review itself.

      We sell Tu clothing on Argos.co.uk as well as Tu.co.uk, and to provide a consistent experience, the same customer reviews are shared across both websites. Shared reviews include a badge stating they are syndicated. If any of our partner brands collect reviews using BazaarVoice, we can also display these on our site. These reviews are badged with a link back to the relevant brand’s website.

      Brand syndication

      We sell Tu clothing on Argos.co.uk as well as Tu.co.uk, and to provide a consistent experience, the same customer reviews are shared across both websites. Shared reviews include a badge stating they are syndicated. If any of our partner brands collect reviews using BazaarVoice, we can also display these on our site. These reviews are badged with a link back to the relevant brand’s website.

        When items have more than one size or colour, e.g. a t-shirt that comes in multiple colours, we share reviews across the product families. These are badged with a link back to the original size or colour the review was submitted on.

        Size and colour syndication

        When items have more than one size or colour, e.g. a t-shirt that comes in multiple colours, we share reviews across the product families. These are badged with a link back to the original size or colour the review was submitted on.

          How to use reviews

          Across the site you will see that each product has a star rating. The star rating that displays is an average of all the submitted reviews and will include customer and syndicated reviews.

          Rating summaries

          Across the site you will see that each product has a star rating. The star rating that displays is an average of all the submitted reviews and will include customer and syndicated reviews.

            Across the site you will see that each product has a star rating. The star rating that displays is an average of all the submitted reviews and will include customer and syndicated reviews.

            Read a mixture of reviews

            We encourage everyone to read plenty of reviews - both positive and negative - to get a well-rounded and informed perspective before making a decision.

              Be sure to look for common trends across reviews, as repeated themes - whether praise or criticism - can offer valuable insights.

              Look for common trends

              Be sure to look for common trends across reviews, as repeated themes - whether praise or criticism - can offer valuable insights.

                When items have more than one size or colour, e.g. a t-shirt that comes in multiple colours, we share reviews across the product families. These are badged with a link back to the original size or colour the review was submitted on.

                Trust Pilot

                Tell us how we're doing
                We actively seek feedback and comments based on your experience of shopping with Tu on Trustpilot. Tell us about your experience to help us improve our service.