The bra size and fit guide

Measure under the bust for your band size.
Wrap a tape measure around your ribcage, it should fit snugly and flat directly under the bust.

Measure across the bust for your cup size.
Place the tape to sit naturally around the fullest part of your bust. Make sure the tape is sitting smoothly across your back.

Now test the fit of the band.
Lift your arms to check the bra stays in place. The bra should sit flat against your ribcage and fully surround your breast tissue not lifting.

Finally perfect the straps.
The straps should feel snug but not too tight, easily allowing two fingers to slide under comfortably.

Likely cause: The band is too loose, so it isn't providing enough support.
Try: Full cup bras, underwired bras, and DD+ Bras (for fuller busts)
Why these help: Firmer bands provide better support & more supportive structures prevent the back band from lifting.

Likely cause: The cup may be too small or the wire shape isn't right for your body.
Try: Non-wired bras, seamless-stitch bras, or flexform bras.
Why these help: Wire-free styles provide support without rigid underwires and flexible designs adapt more easily to your shape.

Likely cause: The cups are too small, the band is too loose, or the bra isn't supportive enough.
Try: Full Cup Bras, DD+ Bras or underwired Bras.
Why these help: Fuller coverage helps contain breast tissue and underwired styles offer more lift and support.

Likely cause: The straps may be too loose, too wide-set, or the bra style isn't suited to your shape.
Try: Balcony Bras, full Cup Bras, t-Shirt bras.
Why these help: Fuller coverage can improve overall support and everyday T-shirt bras tend to offer a secure, comfortable fit.

Likely cause: The band may be too loose or the cups aren't providing enough support.
Try: Underwired bras, full Cup bras, sports bras.
Why these help: Firm support keeps the bra anchored throughout the day and sports bras are designed to minimise movement.

Likely cause: The cups may be too small or the bra isn't giving a smooth fit.
Try: Seamless Stretch bras, smoothform™, full-cup bras.
Why these help: Smoother fabrics create a more streamlined silhouette and seamless designs minimise visible lines.

Likely cause: Your bra band may not be providing enough support, leaving the straps to do too much work.
Try: Full cup bras, DD+ bras, or an underwired bra.
Why these help: Better support comes from the band rather than the straps and fuller-bust styles are often designed with wider, more comfortable straps.

Likely cause: The cups are too large or the style isn't the best match for your shape.
Try: Balcony bras, t-Shirt Bras, plunge bras.
Why these help: Moulded cups can provide a closer fit and plunge and balcony styles can offer a more tailored shape depending on the customer.

• Designed without underwire for ultimate comfort
• Ideal for those who prefer a more natural silhouette
• The ideal go-to choice for teenagers and those seeking a soft and flexible design
• Great choice for everyday movement and low-impact activities

• Structured enhanced support  to lift and shape the bust
• Creates a rounded and defined shape for a lifted appearance
• Available in a variety of styles from plunge to push up, offering options for all outfits and occasions
• A firm secure fit ensuring the bra stays in place for the whole day

Full coverage cups for a smooth silhouette. Designed to lift and shape.

Designed to sculpt your body focusing on the bum, waist, tummy and thighs. With the option of light, medium and firm control, Smoothform defines your curves for a flatterning silhouette ensuring no VPL.

Designed to offer light support for everyday wear. With the option of padded or non padded Flexform focuses on subtle, seamless shaping for a smooth rounded appearance under clothing. Made with supportive flexi wire to adapt and move with your body.

Explore the latest range of appealing designs with soft cotton fabrics for your comfort.