Skip to content Skip to navigation


We want to do better for the planet, but still create the clothes that you love. We’ve teamed up with these organisations to make sure the materials used in our clothes are more responsible choices. Together we’re committed to reducing the impact on our planet.

Better Cotton Initiative

Better Cotton Initiative

Tu is committed to improving cotton farming globally with the Better Cotton Initiative. Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source. In line with our commitment to the Cotton Communique we are committed to sourcing 100% of our cotton as ‘more sustainable cotton’ by 2025. More sustainable cotton includes recycled cotton, organic cotton and Better Cotton. 76% of the cotton for our clothing and general merchandise is sourced more sustainably through the Better Cotton Initiative.

By buying cotton products from Tu, you’re supporting the Better Cotton Initiative Farmers who are trained to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. Read more about Better Cotton and Mass Balance here.

Organic Cotton

We are working on introducing Organic Cotton products into our ranges. Organic Cotton is grown without the use of harsh chemicals, which is better for both the workers and the environment. Organic Cotton also uses less water versus conventional cotton.

Recycled Polyester

Tu are committed to driving the ongoing use of recycled polyester throughout our clothing ranges, to help to direct otherwise redundant plastics away from the waste stream, and give these materials a second lease of life.

Tu clothing couple
REPREVE bottle count


REPREVE® helps create a reprieve for the planet. REPREVE® is one of the most certified, earth friendly fibres available in the world. High quality, recycled polyester yarns are made from 100% recycled materials, including post-consumer plastic bottles, pre-consumer industrial waste or a hybrid blend of both.

Tu products made with REPREVE® recycled polyester will contain bottle counts on our product pages. Products made with REPREVE® help conserve energy and natural resources. And, gives you another great reason to buy recycled. That’s why 20% of our women’s denim range now uses REPREVE® as of SS20. REPREVE® Unifi, Inc.


EIM (Environmental Impact Measurement) Software, developed by Jeanologia, is the first to measure the environmental footprint of garment finishing processes. It is a powerful self-accreditation tool that allows us to monitor the amount of water, chemicals and energy used in the production of each of our garments, as well as the impact they may have on workers’ health. We use it to measure the current environmental impact of our garments, setting targets to build more sustainable processes. As of SS20, 100% of our online men’s denim styles use this measure. If there is no measurement, there is no improvement

Denim jeans

The UK Plastics Pact

Sustainability experts WRAP have just launched a new initiative - The UK Plastics Pact. The pact aims to change the plastic packaging system in the UK and help tackle plastic waste and keep it out of the ocean. As part of this commitment, we’ve agreed to hit a series of ambitious targets by 2025, including making 100% of our plastic reusable, recyclable or compostable. The good news is, we’re already well on our way to meeting many of those targets. You can find out more on WRAP's website by clicking here.

Animal Welfare Policy

Here at Tu we believe it is really important to be fair to the people, the environment and the world we live in and ensuring any animal derived material is sourced sustainably is an important part of that. We uphold the highest animal welfare standards for any animal derivatives in our products and in addition to this do not allow the use of animal fur, mohair or angora in any of our products. We do allow wool and leather from certified sources. We also use the RDS (Responsible Down Standard) certification for any feather or down in our products.

Our Focus Areas


Materials Logo More information


Production Logo More information


Recycling Logo More information

Garment Care

Garment Care Logo More information