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Baby character shop

Treat the latest addition to the family to our character-inspired goodies. Kit them out in a wide range of characters, from Elmer to Guess How Much I Love You for sweet but stylish choices.

Baby Character Shop

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Baby Character Clothes

Get your bundle of joy kitted out in some of our gorgeous pieces inspired by a range of much-loved characters with our amazing baby character shop. You’ll find all an array of all-time children’s classics in our collection, from Elmer the Elephant to Paddington Bear, Peter Rabbit and much more. Whether you’re after some cute new accessories such as bibs for your baby, or an adorable new outfit, our designs feature stunning character illustrations for something that’s a little bit special. We’ve even got cute character costumes too.

Shop our full range of baby clothes to have your baby looking stylish from head to toe with everything from baby socks and tights right through to toasty outer layers. Check out our selection of great quality baby boy coats to keep your little man warm in the colder weather. You can’t beat a borg-lined trucker jacket for a combo of cool style and cosiness!

Why not take a look at our collection of baby boy outfits too? With some of these perfectly coordinated pieces in his wardrobe, from dungarees and bodysuits through to super soft knitted sets, your bundle of joy will always stay looking stylish.

If you’re looking for a sweet new dress or two for your little one then check out our collection of beautiful baby girl dresses. From everyday designs to pretty pieces for special occasions, we’ve got it covered. Or how about an all-in-one baby romper?

And don’t forget those all-important basics like baby grows, super soft and perfect for daytime and bedtime.