Denim goes beyond jeans. It’s the foundation for effortless dressing – from classic jackets to structured dresses, everyday staples to statement silhouettes. Explore our fits, embrace your favourite shapes, and style your denim, your way.
Shop denim by category
How to style denim
Find the perfect denim piece, whatever the occasion, wherever you're going.
Carousel
Work
Denim skirts offer the versatility of jeans but can feel more elevated and office-friendly. For cooler weather, a jumper with loafers or boots work well.
Tu styled on you
Looking for inspiration? Or wanting to share your look with us? We love to see how you style Tu. Share on Instagram using @tuclothing or #TuandMe for your chance to feature below.
Which jeans fits are right for me?
Find your perfect fit of jeans
Baggy jeans - Relaxed and oversized, this off-duty fit channels 90s street style and remains a key wardrobe staple.
Wide leg jeans - Flowing and easy to wear, wide legs bring a modern feel while nodding to effortless, elevated dressing trends.
Straight leg jeans - A timeless silhouette inspired by classic denim—clean, versatile and a go-to for everyday styling.
Flare jeans - Inspired by 70s and Y2K style, fitted through the hip with a flare at the hem for a flattering, throwback shape.
Barrel leg jeans - A more directional fit with a curved leg—one of the season’s standout silhouettes for a fresh update.
Skinny jeans - Sleek and streamlined, this iconic fit is making a comeback—perfect for balancing relaxed layers.
What are the denim trends we need to know this autumn winter?
As we head into autumn/winter, slim jeans start to make a comeback and work great high-waisted and tucked into boots. Barrel jeans and flare jeans remain as a key staple. Flare jeans are refreshed with design updates like patch pockets, providing a distinctive 70's aesthetic. Relaxed jeans take on a loose, baggy and wide-leg silhouette. Finally, the standout update for denim for A/W26 is the introduction of the centre front seam featured across all denim fits and washes.
How can I wear these denim trends?
- Slim and skinny jeans - tucked into boots, worn high-waisted, with a slouchy knit for autumn.
- Barrel jeans - wear with ballet flats, with a belt cinched at the waist, with a roll neck jumper.
- Flared jeans - worn high-waisted, with a relaxed fit shirt, and kitten-heeled boots.
- Relaxed jeans - great in a mid-rise, worn with a basic tee, and either ballet pumps or trainers.
- Centre front jeans - great in wide-leg jeans. with a basic tee, open oversized shirt, and loafers.
Find your perfect shade of denim
Carousel
Carousel
Denim for kids and men
Denim that works for every day. Shop men’s and kids’ styles designed for easy wear, timeless looks, and all-day comfort.
Carousel
Style & care tips
How do I care for my denim to keep it looking great?
Denim is designed to age beautifully - so the less you wash, the better. To preserve colour and shape, air your jeans between wears or use a fabric freshener. When it’s time to wash, turn them inside out, fasten any closures, and stick to a gentle cycle with similar colours.
Avoid rubbing isolated stains - denim dye sits on the surface of the yarn, so spot clean gently with a damp cloth and mild soap. For dark or black denim, skip the machine altogether where possible to help maintain the depth of colour.
How can I style denim beyond just wearing jeans?
Denim goes far beyond the basics. Try a tonal head-to-toe look with mixed washes for a directional feel or layer a cinched denim shirt under a blazer for a smart twist on texture. Wide leg denim trousers elevate tailoring when teamed with a crisp white shirt and loafers, while a denim co-ord or jumpsuit will make a bold statement with minimal effort. For evenings, black or coated denim work - just add heels and accessories. Try to think beyond casual - denim is your go-to for modern, versatile dressing.
How do I choose the right jeans fit and measure myself correctly?
How to measure
Waist
Measure around the natural waist with tape measure taut.
Hips
Measure around the fullest part of hip, usually 20cm down from waist.
Inside leg
Measure from the crotch to bottom of ankle bone.
Height
With bare feet together measure from the top of the head to the floor.
Petites
Petite follows the same bust/waist/hip measurements as per the size guide above. However, the differences to the standard women's measurements are as follows.
