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Lingerie fit guide

We know that when it comes to comfort in Lingerie, fit and support is crucial. We’ve done our best to make lingerie shopping easy and simple so that finding your perfect fit doesn’t feel like a chore.

Does your bra fit you right?

Take a look at our simple guide so you can make sure your bra fits in the right way. Different styles can fit differently but our Lingerie buyer Lizzy talks us through how to fit the perfect bra to ensure everyday comfort.


The fit around your back should sit comfortably, not fastened too tight or hanging too loose.

The front centre of your bra should sit flat to your chest, there should be no gap or too tight across the front.

Adjust your straps to sit comfortably on your shoulders - they shouldn’t be digging in or hanging off.

Knickers fit guide

How your knickers fit is just as important as your bra. Different styles can suit different body shapes and also depends on what clothing you’re wearing. We’ve made it simple and split out which styles have what benefits to bring ease to knicker shopping.