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sustainable denim

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EIM (Environmental Impact Measurement) Software, developed by Jeanologia, is the first to measure the environmental footprint of garment finishing processes. It is a powerful self-accreditation tool that allows us to monitor the amount of water, chemicals and energy used in the production of each of our garments, as well as the impact they may have on workers’ health. We use it is to measure the current environmental impact of our garments, setting targets to build more sustainable processes. As of SS20, 100% of our online Mens Denim styles use this measure. If there is no measurement, there is no improvement!

ultimate comfort

Our ultimate comfort denim offers a flexible fit in our softest touch fabric.


what's new?

belted jean

Shop our range of belted jeans where we've done the hard work for you. Find your fit of jean pre-paired with the ideal belt.


4 way stretch

Our 4 way stretch fabric moves in all directions giving you maximum movement and a comfortable fit.


unsure of what size to buy?

Our easy step by step guide will take the stress out of jean shopping for good! Happy shopping and enjoy your perfect jeans.

Waist Inch 30 32 34 36 38 40 42 44
Waist Cm 77 82 87 92 97 102 107 112
Hip Inch 35 37 39 41 43 45 47 49
Hip Cm 89 94 99 104 109 114 119 124
Sh Rg Lg
Inside Leg Inch 30 32 34
Inside Leg Cm 76 81 86
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Everyone knows that when you find that perfect fitting jean, it makes your whole wardrobe come together. We pride ourselves on offering great fitting jeans, with great quality, at great prices. Our straight leg, slim, bootcut and tapered, offer a timeless classic styling that will look great in any wardrobe with any style. Our skinny and super skinny offer a modern look and fit. Best worn with t-shirts, shirts and sweats. Looking for ultimate comfort? Then look no further than our comfort jean. Flexible fit in ultra-comfortable fabrics.