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We all know the struggle of finding the perfect fit of denim. Finding something that creates that perfect silhouette all whilst sculpting all those problem areas can seem pretty much impossible at times. Thing is, everyone should be able to feel fab in a pair of jeans, so why should you be left out? Explore our guide and find your ideal pair of jeans.


Skinny jeans suck you in and contour your fabulous curves. In a mid-rise and fitted at the ankle, your trusty pair of skinnies have been proven to give you legs for days! In comfort stretch denim, they are the perfect option for a woman on the go.


The straight leg jean is back with a bang – it is timeless, effortless and flatters all silhouettes. With a relaxed fit through the leg, these are the jeans that can take you from the office to an evening out with friends. They are the ultimate denim style staple.


High waist jeans are the best choice for their tummy-controlling magic. Creating that perfect hourglass figure, they are fitted at the ankle and elongate your legs. With no front pockets, they create a smooth, flawless silhouette.


Get on board with our girlfriend fit jeans. With a slouchy yet feminine vibe, the look is relaxed with a flattering tapered leg and turned up hem for a casual finish. With added stretch for comfort, being stylish never means being uncomfortable.


Our jeggings look just like real denim jeans, but with the comfort of your favourite pair of leggings. In a super-stretch cotton and a high-rise for tummy control, they sculpt your curves to accentuate your shape.


Don’t you just hate it when you buy a pair of jeans and they are just too long? Well, we’ve got you covered. In various leg lengths, we have various styles from skinny to straight leg, allowing you to rock your favourite denim no matter what your height.


Our size guide is here to help you get the perfect fit for your denim.

UK Size 8 10 12 14 16 18 20 22
EU Size 36 38 40 42 44 46 48 50
Waist Inch 28 30 32 34 36 38 40 42
Waist cm 71.5 75.5 79.5 84.5 90.5 97.5 104.5 111.5
Hip inch 36 38 39 41 44 46 49 51
Hip cm 91 95 99 104 110 116 122 128
  Skinny Straight Bootcut Girlfriend Jegging      
Short inch 26.7 29.1 29.1 - -
Short cm 68 74 74 - -
Regular inch 28.7 31.1 31.1 29.5 28.7
Regular cm 73 79 79 75 73
Long inch 30.7 33 33 - -
Long cm 78 84 84 - -