We all know the struggle of finding the perfect fit of denim. Finding something that creates that perfect silhouette all whilst sculpting all those problem areas can seem pretty much impossible at times. Thing is, everyone should be able to feel fab in a pair of jeans, so why should you be left out? Explore our guide and find your ideal pair of jeans.
SKINNY
Skinny jeans suck you in and contour your fabulous curves. In a mid-rise and fitted at the ankle, your trusty pair of skinnies have been proven to give you legs for days! In comfort stretch denim, they are the perfect option for a woman on the go.
STRAIGHT
The straight leg jean is back with a bang – it is timeless, effortless and flatters all silhouettes. With a relaxed fit through the leg, these are the jeans that can take you from the office to an evening out with friends. They are the ultimate denim style staple.
HIGH WAISTED
High waist jeans are the best choice for their tummy-controlling magic. Creating that perfect hourglass figure, they are fitted at the ankle and elongate your legs. With no front pockets, they create a smooth, flawless silhouette.
GIRLFRIEND
Get on board with our girlfriend fit jeans. With a slouchy yet feminine vibe, the look is relaxed with a flattering tapered leg and turned up hem for a casual finish. With added stretch for comfort, being stylish never means being uncomfortable.
JEGGINGS
Our jeggings look just like real denim jeans, but with the comfort of your favourite pair of leggings. In a super-stretch cotton and a high-rise for tummy control, they sculpt your curves to accentuate your shape.
PETITE
Don’t you just hate it when you buy a pair of jeans and they are just too long? Well, we’ve got you covered. In various leg lengths, we have various styles from skinny to straight leg, allowing you to rock your favourite denim no matter what your height.
Our size guide is here to help you get the perfect fit for your denim.
| UK Size | 8 | 10 | 12 | 14 | 16 | 18 | 20 | 22 |
| EU Size | 36 | 38 | 40 | 42 | 44 | 46 | 48 | 50 |
| Waist Inch | 28 | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
| Waist cm | 71.5 | 75.5 | 79.5 | 84.5 | 90.5 | 97.5 | 104.5 | 111.5 |
| Hip inch | 36 | 38 | 39 | 41 | 44 | 46 | 49 | 51 |
| Hip cm | 91 | 95 | 99 | 104 | 110 | 116 | 122 | 128 |
| Skinny | Straight | Bootcut | Girlfriend | Jegging | ||||
| Short inch | 26.7 | 29.1 | 29.1 | - | - | |||
| Short cm | 68 | 74 | 74 | - | - | |||
| Regular inch | 28.7 | 31.1 | 31.1 | 29.5 | 28.7 | |||
| Regular cm | 73 | 79 | 79 | 75 | 73 | |||
| Long inch | 30.7 | 33 | 33 | - | - | |||
| Long cm | 78 | 84 | 84 | - | - |
