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sustainable denim


REPREVE® helps create a reprieve for the planet. REPREVE® is one of the most certified, earth friendly fibres available in the world. High quality, recycled polyester yarns are made from 100% recycled materials, including post-consumer plastic bottles, pre-consumer industrial waste or a hybrid blend of both. Tu products made with REPREVE® recycled polyester will contain bottle counts on our product pages. Products made with REPREVE® help conserve energy and natural resources. And, gives you another great reason to buy recycled. That’s why 20% of our Womens Denim range now uses REPREVE® as of SS20. Read more at REPREVE® Unifi, Inc.

Denim Shop

all things denim

Denim doesn't have to stop with jeans. Discover lots of everyday pieces made in everyone's favourite material. With various shades and styles available, get creative with the way you wear your denim.


it's not just about jeans

Shop Tops

outfit build

Jeans and a nice top, everyone's go to pairing for a great outfit. From bold colours and statement prints to classic neutrals and fits, find the perfect match to your denim.


unsure of what size to buy?

Our easy step by step guide will take the stress out of jean shopping for good! Happy shopping and enjoy your perfect jeans.

UK Size 8 10 12 14 16 18 20 22
Waist Inch 28 30 32 34 36 38 40 42
Waist Cm 71.5 75.5 79.5 84.5 90.5 97.5 104.5 111.5
Hip Inch 36 38 39 41 44 46 49 51
Hip Cm 91 95 99 104 110 116 122 128

Skinny Straight Bootcut Girlfriend Jegging
Short Inch 26.7 29.1 29.1 - -
Short Cm 68 74 74 - -
Regular Inch 28.7 31.1 31.1 29.5 28.7
Regular Cm 73 79 79 75 73
Long Inch 30.7 33 33 - -
Long Cm 78 84 84 - -
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Everyone knows that when you find that perfect fitting jean, it makes your whole wardrobe come together. We pride ourselves on offering great fitting jeans, with great quality, at great prices. Our straight, skinny, girlfriend and Bootcut offer timeless classics that will compliment any wardrobe and style. Our love for denim doesn’t just stop at jeans. Why not check out our range of dungarees and denim jackets. The perfect addition to any wardrobe.