We want to do better for the planet, but still create the clothes that you love. We’ve teamed up with these organisations to make sure the materials used in our clothes are more responsible choices. Together we’re committed to reducing the impact on our planet.
We are working on introducing Organic Cotton products into our ranges. Organic Cotton is grown without the use of harsh chemicals, which is better for both the workers and the environment. Organic Cotton also uses less water versus conventional cotton.
Tu are committed to driving the ongoing use of recycled polyester throughout our clothing ranges, to help to direct otherwise redundant plastics away from the waste stream, and give these materials a second lease of life.
EIM (Environmental Impact Measurement) Software, developed by Jeanologia, is the first to measure the environmental footprint of garment finishing processes. It is a powerful self-accreditation tool that allows us to monitor the amount of water, chemicals and energy used in the production of each of our garments, as well as the impact they may have on workers’ health. We use it to measure the current environmental impact of our garments, setting targets to build more sustainable processes. As of SS20, 100% of our online men’s denim styles use this measure. If there is no measurement, there is no improvement